For three years, the biggest bread on the shelf, D’Italiano, was on a mission to rally the Raptors and their fans
 together in a big way. Leaning into basketball culture, we spoke to their larger-than-life passion and appetite with
a powerful new rally-cry: #GetThatBread - brought to you by non-other than beloved personality, Jack Armstrong.

Social Content 2019
Digital Out Of Home Billboard - Gardiner Expressway 
Social Content 2020
Social Content 2021
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