Collaborating with multi-award-winning Canadian filmmaker, Miles Jay, we created a story-focused and intimate spot for the Canadian Imperial Bank of Commerce (CIBC). Titled ‘Let’s Find Your Way’, the film delivers on the bank’s tagline ‘Ambitions Made Real’ by showing a glimpse into the highs and lows of a couple’s journey trying to enter the world of home ownership.
We wanted to showcase how CIBC could help within the context of what is real – something different than what you would typically expect to see from bank advertising.
Our first credit card campaign for CIBC's new 'Ambitions Made Real' brand platform. Tapping into the nostalgia of youthful hobbies and the joy of pursuing creative passions as an adult, the spot features CIBC’s Dividend Visa credit card as the catalyst for extra funds to help turn your ambitions into reality.
CIBC launched its new “Effortless Banking” campaign, which encourages clients to enjoy the much-anticipated summer season, with the confidence that CIBC’s tools, resources and advice will help them stay on track with spending and saving.