Partnering with acclaimed filmmaker Miles Jay, we crafted an emotionally charged, story-driven spot for CIBC
that redefined what bank advertising can look like.
that redefined what bank advertising can look like.
Titled Let’s Find Your Way, the film brings the tagline Ambitions Made Real to life by capturing the raw, relatable highs
and lows of a couple navigating the dream of home ownership.
and lows of a couple navigating the dream of home ownership.
Instead of polished promises, we focused on real moments—creating something more cinematic than commercial, and setting a
new tone for financial storytelling.
new tone for financial storytelling.
Part 1
Part 2
Our first credit card campaign under CIBC’s Ambitions Made Real platform tapped into the nostalgia of childhood passions
and the joy of reigniting them as adults.
Our first credit card campaign under CIBC’s Ambitions Made Real platform tapped into the nostalgia of childhood passions
and the joy of reigniting them as adults.
Rooted in playful storytelling, the spot positions the Dividend Visa as more than just a card—it’s the spark that helps turn personal
passions into tangible pursuits.
passions into tangible pursuits.
Part 3
CIBC’s Effortless Banking campaign invites Canadians to soak up summer without sweating the small stuff.
With smart tools, tailored advice, and easy-to-use resources, the campaign positions CIBC as the behind-the-scenes support that helps clients stay on track—so they can enjoy the season, stress-free.