We live in a smart world, yet 1 in 5 Canadians still choose to drink and drive – especially on Super Bowl Sunday.
To change that, we brought back Budweiser’s iconic “Whassup” with a smart twist: a massive Uber promo code to get fans home safely.
Despite being a Canadian remake, “Whassup Again” made over 70 Best Super Bowl Ad lists and became a top-talking point of Super Bowl LIV – all without airing in the U.S. Most importantly, Uber usage surged 11%, proving we didn’t just entertain – we changed behavior.
Despite being a Canadian remake, “Whassup Again” made over 70 Best Super Bowl Ad lists and became a top-talking point of Super Bowl LIV – all without airing in the U.S. Most importantly, Uber usage surged 11%, proving we didn’t just entertain – we changed behavior.
WhassUp, again