We live in a smart world.
Yet 1 in 5 Canadians still make the stupid decision to drink and drive, with Super Bowl Sunday being one of the worst nights of the year. 20 years after the iconic Budweiser “Whassup” aired during the Super Bowl, we recreated it with a smart twist to change culture for the better – by punctuating the spot with the biggest Uber promo code in the brand's history to help viewers get home the smart way after the game.
Though “Whassup Again” was a Canadian remake, it landed on over 70 of the Best Super Bowl Ad lists and became one of the most talked about spots of Super Bowl LIV – without even airing during the American broadcast. Most importantly, Uber usage surged 11% from Super Bowl LIII, showing we didn’t just entertain, but fundamentally changed behaviour after the Yet 1 in 5 Canadians still make the stupid decision to drink and drive, with Super Bowl Sunday being one of the worst nights of the year. 20 years after the iconic Budweiser “Whassup” aired during the Super Bowl, we recreated it with a smart twist to change culture for the better – by punctuating the spot with the biggest Uber promo code in the brand's history to help viewers get home the smart way after the game.
big game.
WhassUp, again