64% of people in Canada know a woman who has experienced physical, sexual, or emotional abuse but only 19% of people know how to help.
"Signal For Help" is a powerful and discreet way in which victims can ask for help safely incognito - but bystanders still don't know how to respond. So, we created the text-for-help number 540 540 as a numerical representation of that hand gesture.
If you see the Signal for Help or know someone who may be experiencing gender-based violence, text SIGNAL to 540-540 to know how to respond.
Signal For Help Responders - Case Study
Signal For Help Responders - TVC
Signal for Help OOH + Social